Latest Off Page SEO Techniques for 2021

Perfect search engine optimization (SEO) improves your web traffic by obtaining higher rank on search engines such as Google, Bing and Yahoo. SEO can be divided into two major parts On Page SEO and Off Page SEO. When comes to Off page SEO or Off Site SEO, it works outside the boundaries of your website and make your site visible/popular on internet. Off page SEO activities give indication to the search engines that how the world perceives your website. Off Page SEO techniques play a major part in improving your website position in SERPs.

What is Off-Page SEO

Let’s understand the Off-Page SEO first. Basically, Off-Page SEO is the all activities that you outside from your website to increase the ranking of a page within search engines.

The main motive of these off-page SEO activities to get rank higher and increase the overall visibility of the website.

Why is Off-Page SEO Important

Search Engines take into account many quality off-page factors when deciding the rank of web pages on the SERPs.
A web site that has high-quality backlinks is more chances to get a good rank on the search engines. Here the off-page SEO plays a vital role. With the help of off-page SEO techniques, you can increase the backlinks of your website.

Here are the Latest off page SEO techniques for 2021.

After the Google Penguin algorithm update, many Off-Page SEO activities have been dumped by the SEO experts due to their spam nature. But still, there are some good Off-Page SEO techniques that are also effective in current scenario. Let’s find out these latest Off-Page SEO techniques.

1. Guest Posting

There are so many good blogging website on internet that offer guest posting services; you may post your own quality content on those sites to get good quality backlinks. Focus on quality content rather than quantity of content which makes your post more attractive and useful. Also don’t try to post multiple times on the same guest blogging site, always use different resources and higher DA, PA sites. Guest posting is a major Off Page SEO techniques in the current scenario.

2. Social Media Engagement

Social media is one of the major Off Page SEO techniques that plays a very important role in Off Page SEO. Make your website, blog or business more popular, you have to engage with people on multiple social media platforms like Facebook, Twitter, Instagram or LinkedIn. Presence on social media will help to grow your business and you get more backlinks for your site.

Top social networking sites

3. Creating the Shareable Content

Content is always the primary key factor in search engine optimization whether it’s On Page SEO and Off Page SEO. Creating an amazing, informative and shareable content is the best way for getting more natural backlinks to the website. So you have to research and try to use a fresh content in your blog or website.

4. Influencer Outreach

It is another a good Off Page SEO technique. Don’t hesitate to share your worthy content that can influence a particular industry or services. Just tell the people to check your blog by providing your referral web links which can definitely boost your traffic upto 37% or more.

5. Social Bookmarking

Social bookmarking submission is one of the best Off Page SEO techniques to promote your website by bookmark your web page or article link on social bookmarking sites; as a result you gain a huge traffic to your website and search engines like Google consider providing better position on SERPs.

Popular and high PR Bookmarking Websites

6. Forum Posting

Participating in forums is the great idea to build trust and quality backlinks in SEO. There are so many communities in forums, make a connection with people by replaying to thread which related to your website or business. This Off-Page SEO technique can be a hidden jewel for your website.

List of high PR forums

7. Blog Directory Submission

Directory submission is an oldest and strong Off Page SEO technique. Directory submission always been a natural link building method and still very effective. You need to choose right business category related to your niche. Definitely, it will take time (app. 3 to 6 month) but provide do-follow links to your website.

Free directory submission list

8. Article Submission

Again this is the best Off Page SEO technique. Can you imagine posting your article on a high PR web submission directory can increase your keywords position by 43% in couple of months? But remember a low quality and spam content put very negative impact on ranking factors, so make sure about content quality before posting on article submission site.

Free Article Submission sites

9. Question and Answer

One of the best ways to get high traffic is from QA websites like Quora, Yahoo, and stack over flow. Create your profile on high PR question and answer sites and search the questions related to your business, give clear answers with your website’s links that brings a huge traffic to your website.

Question and Answer Websites

10. Video Submission

Video is trending in today’s digital world. Video submission is on of the latest Off page SEO techniques. Provide a proper title, description, and tags to your video while uploading on YouTube or any other resource. This is one of the more popular ways to get natural back links because all video submission websites have high PR.

Video sharing sites

11. Image Submission

Image submission is also one of the best Off Page SEO activities. Just create some creative image, related to your business to share with people. Before submitting an image you have to optimize that image with the correct title, description and URL.

Image sharing sites

12. Infographics Submission

Now a day, infographics are getting so popular and easiest way of presentation about your services or business. Submit your infographics on and get huge reference to your webpage or article. The image sizes may differ according to requirements. We strongly suggest this Off Page SEO technique.

Infographics Submission Sites

13. Document Sharing

Create an informative and useful document of your business or blog. The documents may be a PDF or PPT. When your PDF or PPT available online, people can easily download and aware of your business. You can take content marketing services for best and unique content to prepare your document more impressive.

Document Sharing Sites

But before doing this off page activity keep below points in your mind –

• Keep your content more valuable and informative that people required the most.
• Title should be clickable & topic related.
• Try to keep your PDF text format so Google can read it.
• Don’t forget to use alt tag in image inside PDF.
• Keywords tagging on your PDF/PPT content.

14. Web 2.0 Submissions

Web 2.0 is the best Off Page SEO technique to get natural backlinks and traffic to website. In web 2.0, we can create our sub-domains in high PR resources like wordpress, tumblr, blogger and many more. You can post your article and get quality backlinks as well.

Best Tips for web 2.0

15. Google My Business

Google My Business is the Google product which is free to use. Though it is not only an off page activity, it is the best platform for local SEO also. You can add your business with complete address, website links and contact numbers so people can get information about you quickly. Important Tips for Google My Business:

• Have a proper title and description
• Update the posts, products and offers regularly.
• Keep watching your reviews and reply them instantly.
• Upload real photos under proper categories.

16. Press Release

This is another good Off Page SEO technique and the very first approach of any business to reach the audience quickly. Press release is the process of great writing and complete optimization of idea or a thought from inspiration to release. Some important factors of Press Release to dominate internet market:

• Make sure about the business story
• Figure out what people can search on web (keyword research)
• Add Multimedia (Video, Audio or Image)
• Highlight major headlines
• Keep your headline (under 75 Characters)

17. Classified Submission

Online classified ads are one of the best ways to promote, buy and sell any products, services and business opportunity. It helps to connect seller and buyer easily in very short time.

18. Business Listing

Business listing is a top Off Page SEO technique you can list your company’s information on top best listing site to boost your ranking and web traffic. I also personally use this because business listing contains proper information about your business and services. People can easily find you with a specific keyword while searching on Google or other search engines.

Hope above information about Off Page SEO techniques will be helpful for you guys and now it’s your turn to implement these techniques to get positive results. We are also planning to share this kind of more articles further which will help to improve the SEO strategy quickly.