How Tourist Agencies Can Benefit from SEO in 2022?

SEO is the process of getting your website to rank higher in SERPs (search engine results pages). It’s a long-term strategy that can be time-consuming and difficult to learn, but it can also be rewarding.

The article will discuss the keys to success in SEO and how a successful SEO strategy for a tourist agency can be built.

The Complete Guide to Optimizing for Tourist Website

Tourist agencies that have a website should consider investing in SEO because it offers many benefits. These include increased web traffic organically, higher conversion rates, and more qualified leads.

The number of people who are using Google as their primary search engine has made SEO even more important for tourist agencies because they want their site to show up on the first page of Google’s search results when someone searches for their products or services.

Here, we are going to discuss every impactful SEO feature for your tourism business step-by-step.

1 Keyword Research:

Conducting keyword research is a very important factor for an effective SEO plan because you need to rank the right keywords that the audience looking for on SERPs. Then, you can set your SEO strategies by targeting those keywords.

Today, there are so many online keyword research tools are available (like Google keyword planner) for finding the best keywords for your tour and travel agency. You get numerous keyword suggestions for different key phrases.

We suggest focusing on long-tail keywords that contain more than three words. Long-tail keywords are more effective than short-tail keywords in generating leads through SEO.

Benefits of SEO for Tourist Business

When people enter your website with the long-tail keyword search through Google, it means they need tourism services like yours. For example, “best tourist spot in San Francisco” is a long-tail keyword. Search engines like Google easily understand what exactly user is looking for and show them exact results accordingly.

2 Content Marketing:

One of the most important parts of any effective SEO strategy is content marketing. Content marketing is an umbrella term that includes blogging, social media, and other forms of online publishing. This kind of content marketing is very effective because it builds trust with potential customers and helps them understand who you are and what you do.

Create quality content that provides good value to the audience. For example, people are looking for specific queries like “10 most popular beaches in the world” you can create content on this particular niche, and Google will show this result on SERPs.

What type of content marketing can you provide your audience?

Content marketing is the kind of information in SEO that helps people to understand more about tour services. You can provide content in the following form:

  • Add Tour Related Article/Blog in your Website
  • Add Quality Images in Your Content
  • Add Videos for Better Engagement
  • Add Tour Packages

3 Build Linking:

Link building is like references to any web page and an essential part of SEO ranking. If you focus on building quality links, your tourism business also improves in SERPs. There are 2 types of link building in SEO,

1. Internal Linking:

Internal linking is one of the most important aspects of SEO, and it has been for a long time that points to pages on your own website. You apply a link within a particular text (anchor text) that refers to other important pages on a website. These links are important because they allow you to rank better for your own content, but they also help people find what they’re looking for more easily because they stay on your site rather than going off-site.

If you want to keep your audience more engaged on your website, you use internal links on your web pages. Whenever your audience visits a particular page, you can allow them to visit other important pages of your website by using internal linking.

2. Backlinks:

Backlinks are also a crucial factor in tourist website SEO. This is because backlinks tell the search engine about the content on your website and help it rank your site higher. Most SEO agencies use backlinking strategies to increase their clients’ rankings and visibility in search engine results pages (SERPs).

You can build backlinks from other trusted and reputed websites. Your website gains good authority and trust when getting quality backlinks to your web page. It conveys a positive message to Google that your website is trustworthy for the users and has solid information.

Content marketing is the best way to generate backlinks for tourist websites. You have to create your industry-specific content to drive more leads, conversion, and traffic through backlinks.

Your content and links come from many ways like videos, infographics, blogs, ebooks, or guest posts. Once you earn quality backlinks, you see the improvement of your keywords on search engines.

4 Take a Custom SEO Plan with Gleaming Media

If we talk about the tourism industry, SEO is the best way to attract more people. A tourism business gets huge leads and traffic by focusing on the SEO method. At Gleaming Media, we know the process of SEO for tourism industry.

Our experienced and dedicated SEO team can help you to reach more audiences worldwide and provide better SEO results. If you need or looking for a digital marketing partner, you can consider us as the best digital marketing company in India, including SEO. Our primary goal is to increase your tourism business and brand online.

We provide complete digital marketing services to the tourism industry like SEO, PPC, SMM (social media marketing), ORM, content marketing, and more. If you are thinking to get more business results, contact our SEO agency India at +91-892-067-9902 (WhatsApp) or send a quote at We always are there for your help.